About Us

At M87, we believe that premium leather should be defined by its craftsmanship and fit, not by a luxury markup.

If you have shopped for a genuine leather jacket recently, you have likely noticed a frustrating trend. Traditional outerwear retailers routinely apply markups of 200% to 250%, and luxury fashion brands can mark up products by 6 to 9 times their original manufacturing cost. That inflated price tag rarely reflects the quality of the garment; instead, you are paying for middlemen, bloated distribution networks, and the immense cost of warehousing massive inventories.

In fact, industry estimates show that approximately 30% of all apparel produced globally goes unsold each year due to inaccurate trend forecasting and overproduction. When you buy off the rack, you are subsidizing the cost of the garments that never sold. Furthermore, these mass-produced jackets force you into generic sizing that rarely fits perfectly.

We operate on a fundamentally different, highly efficient model. We offer premium, bespoke genuine leather jackets at a fraction of traditional retail prices.

How do we achieve this? We eliminated the warehouse and the waste. M87 operates on a strict made-to-order model. We do not hold large, depreciating stocks of pre-made jackets, which means we never contribute to that 30% unsold industry average. Instead, every single piece is cut and crafted "fresh" specifically to the measurements you provide.

By removing the massive overhead costs associated with storing inventory, managing traditional retail logistics, and absorbing unsold stock, we can redirect those funds precisely where they belong: into top-tier materials and expert tailoring.

Our direct-to-consumer model prioritizes the product over the profit margin. The vast majority of what you pay goes directly into global logistics and the premium manufacturing of your custom jacket. We take only the fair, sustainable margin required to maintain our e-commerce infrastructure and continue delivering exceptional value. No inflated retail multipliers, no middleman fees—just a custom-made jacket delivered directly to you.

While M87 is operated and managed right here in Australia, our manufacturing is proudly sourced from Pakistan. Pakistan is globally recognized for its textile expertise, currently standing as the 4th largest exporter of leather apparel in the world. By partnering directly with expert craftsmen in a region renowned for its rich leather heritage, we ensure that every custom jacket meets the highest standards of durability, precision stitching, and timeless style.

We have bypassed traditional retail hurdles to bring world-class, tailored craftsmanship straight to your wardrobe. You get a custom-fitted jacket that looks incredible, lasts a lifetime, and respects your wallet.